What happens if Google PageRank goes to 0 and what you can do about it
While nowadays I don’t believe in PageRank as much as I used to (it was my religion for two-three years), I can’t help but judge a site’s popularity by it. Whether I’m thinking of it’s reputation or whether I want to buy a link, in the end PageRank does affect me. The thing though, is that it’s not far from the truth.
When I see a good PageRank on a site’s main page, I’m sure that either the site’s content quality is very good, therefore getting lots of links and attention, or the site’s creator is trying to increase popularity by constantly getting new links. Either way, these are great indications that a site is still active and it would be a good resource for me to look at.
There are also times that PageRank is misleading. For example: Read more…
How to increase your website traffic with blog commenting
Increasing your traffic with blog commenting is part of the the Link Building Strategy Series.
We all comment on blogs. It’s natural to want to express our ideas with the rest of the people reading the same post and with the author. What if we could also increase our site’s traffic by doing exactly the same thing?
Using blog commenting, we can!
I can’t stress enough how careful you’ll have to be while commenting on other people’s blogs. While you can do a lot of good, at the same time you could really harm your own blog! So pay attention. Read more…
Gathering links by buying Dropped Domains
This post is part of the Link Building Strategy Series
Instead of buying websites or banners from other websites, you can use another method that may require more effort, but also requires less money.
Using dropped domains to get more links to your website(s)
There are thousands of domains expiring everyday (if not more) and there are many opportunities for web masters to re-register them and redirect their traffic to their site.
Almost every site on the internet, no matter how small or big it is, Read more…
Link building using Article Directory Submission
This post is part of the Link Building Strategy Series
Article Directories are very similar to normal Directories, their main difference being that in an Article Directory you can submit only articles. Apart from this obvious difference, there are also many advantages of using article directories.
In a normal Directory, we create an account (if necessary) and then submit our site’s main page to their index, in the appropriate category, and that’s pretty much it! We get a backlink and that’s all very well, but we get no additional value aside from what the search engines give us. In 95% of given directories we’ll get less than one visitor per month.
Gathering links Offline
This post is part of the Link Building Strategy Series
Let’s focus our efforts for link building, somewhere else. The offline world!
You’re doing everything possible to promote your personal or corporate website. Given the fact that you love what you’re doing, why don’t you transfer your efforts to the offline world? You can do many things including:
Wear your site’s t-shirt. It’s a great thing to do, especially in conferences and events within your niche. People who have seen your site before will identify you, while many others will be curious to find out what your site is all about after seeing your URL printed in nice fancy letter on your back or chest!
Create a new Business Card. You don’t have to go all out like I did, but even a plain and simple card containing your site’s link is enough to associate you with your website. The more eccentric your card is, the higher the possibility of someone visiting your link. This is my card for example, please use it to contact me for anything you want- but please don’t abuse it ;)
Put an offline ad in a newspaper, magazine or on the radio. Read more…
Link Building by buying relative sites
This post is part of the Link Building Strategy Series
Thinking about it, an effective Link Building Strategy can take a lot of time, money and effort. Especially if you’re purchasing links from other sites in order to build link value and bring more visitors to your site, it can be very expensive. Buying a whole site as it is, instead of just a banner on it for example, is a great idea for lowering costs. It might sound crazy and cost-ineffective, but stay with me and you’ll change your mind faster than you think!
Link building with Directory Submission
This post is part of the Link Building Strategy Series
There are thousands of Link Directories on the web. Their purpose is to help you promote your website. Directories typically have hundreds of categories so that we can pick the most suitable. A link from a web directory is relevant because the category that our link is placed, is strongly related to what our company or website offers. Lately, web directories tend to influence search engines’ algorithms less but still can work to our advantage. Simply put, if your competitor has used every promotional method you used too but not submitted his site to web directories, you can have a clear advantage to pass him in the S.E.R.P.s(Search engines result pages).
Promoting our website: Off-page Optimization
After setting up our web site and ensuring that everything can be Crawled, we must make sure our users can navigate it efficiently. Which can only mean it’s time to move to the Off-Page Factors that will help our site rank better. Having a new site and ensuring that all On-Page factors are optimal, doesn’t necessarily mean we’ll see an increase of visitors and an improvement of ranking positions. Even though search engines can crawl our site, in a competitive market that alone is not enough. A site has to have links from other relevant websites. This is so it can gain “value”.
Top 25 +1 methods to enhance your link building strategy
After explaining what PageRank is and finishing with the on-page optimization factors, now it’s time to move on to off-page optimization. And that’s all about links and how to “get” them.
There are many ways to plan an effective Link Strategy and in this post we will try to understand how each method works. Soon we will analyze each one individually and in depth, explaining how to use each method correctly.
The main categories of link acquisition are the following three.
Organic links are the ones we gain automatically when someone likes our content and decides to share it with others by posting it on their own site or blog, tweeting it, leaving it as a comment etc.
Paid links are the ones we buy, not only to strengthen our brand value and better our position in the search engines, but also to increase awareness of our products.
The final category is the mutual exchange of links between two or more sites.
To be more specific, the Top 26 Methods to get people to link to you with no particular order, are:
What is Google PageRank and how to use it
Google has an algorithm to represent the “value” of each page of a website, called PageRank. PageRank goes from Zero to Ten. The more links a page receives, the better the PageRank it will get.
This figure is more quantitative than qualitative and raising your PageRank is not as easy as it seems.
