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How to Use Social Media to Find your Customer

how to use social media to find your customersBarbecue is an unlikely candidate for social media success. Barbecue sauce is pretty tasty, but how interesting can you really make it? The folks at Stubbs barbecue set out to answer that question, proving that social media is a fantastic sales and branding tool for business. They announce their presence at local barbecues (they have a team that travels to competitions across the country to advertise their sauce) and they tweet recipe ideas for potential customers to try. The account is polite, often thanking customers quietly or just retweeting their compliments outright. That humble attitude and careful attention to outreach has lifted a relatively unknown brand to new heights. Read more…

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How you can use social media to drive your hotel marketing

social media hotel marketingIf the fact that so many businesses now include social media in their marketing strategies is not enough to convince you of how indispensible social media is to hotel marketing, here’s  news for you — the hospitality industry stands to benefit even more from social media exposure than most other industries.

The ubiquity of social media in our daily lives is now undeniable. As people share their lives online, they broadcast the places they’ve been, the products they’ve consumed and the services Read more…

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How to Create Killer Guest Posts that People Actually Want to Read

How to Create Killer Guest Posts that People Actually Want to ReadIf you’ve been blogging for more than around a nanosecond, it’s likely that you’ll be fully aware of the benefits that guest posting can contribute to the success of your own blog. There’s a certain guest posting etiquette that should be followed if you want a better chance of your submissions being accepted, but let’s imagine for a minute that you’ve got all your ducks in a neat row and you’re ready to write. What are the steps that go into creating a first class blog post?

 

Read more…

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8 Top Viral Campaigns of 2012

top viral campaigns in 2012We all love watching videos online. Whether it is during lunch time at work, ok maybe while you just have a little skive, or on your smartphone at home, we all enjoy searching YouTube for the best videos.

Over 4 billion hours of video are viewed on the site each month, and 72 hours of video is uploaded to the site every minute, so the chances are you’ll have come across one of the following at some point during 2012.

Making a video go viral can never be guaranteed but all eight of these videos have one thing in common, they were HUGE worldwide hits last year. Read more…

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10 of the best billboard advertising efforts in the world

The best billboard advertising efforts in the worldWhen it comes to display marketing, one of the best options out there is definitely the billboard. Not only are billboards large enough to grab people’s attention, but they also make use of the world’s many busy roads and motorways.

Billboards are usually placed close to roads in order to advertise goods in a surreptitious way – drivers don’t focus on the ads for very long at all, but it’s enough to get the idea of the goods or services that are being advertised into their minds. That’s all it takes when it comes to marketing.

Of course, a witty or memorable ad is also a prerequisite when it comes Read more…

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Pitfalls to Avoid When Using Social Media to Help Build Brand Loyalty

Pitfalls to Avoid When Using Social Media to Help Build Brand LoyaltySocial media offers brands unprecedented opportunities to engage their target audience and build loyal customers. However, it can also provide copious chances for companies to come across as bland and uncaring – alienating their prospects and damaging their reputations.

In this article, we’ll take a look at some of the pitfalls to avoid when branching out into the world of social media and discuss which brands you should be seeking to emulate with your efforts.

 

Ignoring your Customers

Even if you don’t have the time, budget or resources to engage in a full-on social media campaign, you should at least be looking to listen to what’s being said about you online. The platform provides unparalleled opportunities to gain intelligence on how Read more…

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What is the Google Sandbox Effect and how you can protect your website

google sandbox, its effects and how to solve themGoogle Sandbox, while sounding playful, is not something to take lightly. Google has never confirmed its existence, but at the same time never denied it exists. While all this sounds very dramatic, let’s relax and see what exactly  the Google Sandbox is and what we can do to help our site rank higher.

What is Google Sandbox?

When we release a new website and gather some links pointing towards it, we would expect that the rank for its keywords will improve. But Google does the exact opposite. After the site goes “live”, for the next two weeks, you will see some improvement for your ranks of your keywords and will be able to see where you stand against your competition. After that “grace period” passes, your rankings will Read more…

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How Real-time Communication Gives Your Customers Convenience

realtime communication convenienceComing to the term of real-time communications (RTC), what comes into your mind first? Mobile, Instant Messaging, VoIP or chatting software? Real-time communication refers to any mode of telecommunications in which users can exchange information instantly.

Nowadays, different kinds of real-time communication tools help bring people closer. For example, IM sends your greetings to your friends in different localities, and telephones bring mothers’ care to sons from miles away. Then what about customers and online businesses? How can customers get the same customer service experience that they can have in a physical store? Read more…

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Back to Basics: How To Create Your Own Blog From Scratch

back to basics: create your own blog
One thing is for sure: when you’re first introduced to Blogging and Internet Marketing, there are a million ideas floating over your head as to what type of blog you should start and/or what kind of products to create. Hopefully, you will easily find what excites you the most and decide to go with that. So now is the time to move on to actual work and let’s start with the most important decision, the domain name.

 Why this guide, why now?

People who have been following this blog, might thing that this post is very basic and that people who are in the internet marketing niche, should already own a blog. The truth is that even though some people know advanced marketing tactics, when it comes to setting up their blog, they’re feeling lost. And that’s what this guide tries to accomplish, make it much easier for them to start. If you have a friend that constantly asks you more information on how they should start, give them this guide, it will help them a lot! So lets get started! Read more…

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Ready to release your website? Think again!

website release checklist tipsSo your application / blog / service is ready for release! But, are you sure you didn’t forget important features? In many cases the joy of creativity creates the need to share and show off our creation to overlap our viability senses losing sight of the obvious.

For the reason above, we have compiled a checklist to be applied before a new project release. Here it is, featuring a explanation of necessity for each item Read more…

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