Link building by using Press Releases

When we are link building, we don’t just try to get more links for the heck of it. Our ultimate goal is to bring more visitors to our website. One of the best ways to get more links and visitors, is to do press releases. Press releases have been used for many years to promote services to traditional media and are still used with great effectiveness.
When a company creates a new product, it issues a press release to inform the world about it’s existence. If a journalist thinks that the product would be a good topic to report, they pick it up and write about it. When we issue a press release on the web, we’re trying to increase public awareness. Most journalists search for ideas about new articles on the internet.

Juggling many projects?

One thing is for sure. Getting into the internet marketing field also means getting excited about all the possibilities and opportunities that come along the way. Most of the time, we tend to take on too many projects simultaneously. This is almost fine, as long as the projects are short-term ones. The main problems arise when our projects are long-term and involve teams with many people.

For quite some time, I used to think that the way to go was many in-house projects with many other people. My aim was to get involved with several teams and help each one with its project management, promotion, monetization and branding. I thought that since my tasks were limited to team management and promotion, and since my involvement actively starts near the end of each project right before its release, it’s the best to take on as many as possible and hope one of them meets success. I thought I had all bases covered.

But I was wrong!

What I found out the hard way was

Link building using Article Directory Submission

This post is part of the Link Building Strategy Series

Article Directories are very similar to normal Directories, their main difference being that in an Article Directory you can submit only articles. Apart from this obvious difference, there are also many advantages of using article directories.

In a normal Directory, we create an account (if necessary) and then submit our site’s main page to their index, in the appropriate category, and that’s pretty much it! We get a backlink and that’s all very well, but we get no additional value aside from what the search engines give us. In 95% of given directories we’ll get less than one visitor per month.

Gathering links Offline

This post is part of the Link Building Strategy Series

Let’s focus our efforts for link building, somewhere else. The offline world!
You’re doing everything possible to promote your personal or corporate website. Given the fact that you love what you’re doing, why don’t you transfer your efforts to the offline world? You can do many things including:

Wear your site’s t-shirt. It’s a great thing to do, especially in conferences and events within your niche. People who have seen your site before will identify you, while many others will be curious to find out what your site is all about after seeing your URL printed in nice fancy letter on your back or chest!

Create a new Business Card. You don’t have to go all out like I did, but even a plain and simple card containing your site’s link is enough to associate you with your website. The more eccentric your card is, the higher the possibility of someone visiting your link. This is my card for example, please use it to contact me for anything you want- but please don’t abuse it

Put an offline ad in a newspaper, magazine or on the radio.

Link Building by buying relative sites

This post is part of the Link Building Strategy Series

Thinking about it, an effective Link Building Strategy can take a lot of time, money and effort. Especially if you’re purchasing links from other sites in order to build link value and bring more visitors to your site, it can be very expensive. Buying a whole site as it is, instead of just a banner on it for example, is a great idea for lowering costs. It might sound crazy and cost-ineffective, but stay with me and you’ll change your mind faster than you think!

Link building with Directory Submission

This post is part of the Link Building Strategy Series

There are thousands of Link Directories on the web. Their purpose is to help you promote your website. Directories typically have hundreds of categories so that we can pick the most suitable. A link from a web directory is relevant because the category that our link is placed, is strongly related to what our company or website offers. Lately, web directories tend to influence search engines’ algorithms less but still can work to our advantage. Simply put, if your competitor has used every promotional method you used too but not submitted his site to web directories, you can have a clear advantage to pass him in the S.E.R.P.s(Search engines result pages).

Promoting our website: Off-page Optimization

After setting up our web site and ensuring that everything can be Crawled, we must make sure our users can navigate it efficiently. Which can only mean it’s time to move to the Off-Page Factors that will help our site rank better. Having a new site and ensuring that all On-Page factors are optimal, doesn’t necessarily mean we’ll see an increase of visitors and an improvement of ranking positions. Even though search engines can crawl our site, in a competitive market that alone is not enough. A site has to have links from other relevant websites. This is so it can gain “value”.

How often should I post?

One of the starting decisions you will have to make when starting your own website or blog, is the frequency of posting. It’s so important that I am devoting a whole article to it.

I don’t want to scare you but it’s quite hard to decide on how often you will post. Your long-term goal is to gain frequent and regular visitors, therefore posting should be frequent and consistent.

Why do I need a blog?

Working with many people I often get the same question again and again.

Why do I need to have a blog? I am just a…

If I got asked this question four to five years ago my response would be very different. But nowadays, having a blog is a necessity no matter who you are or what’s your field.

Blogs help businesses

Up to now only large corporations had blogs, but today it seems  everyone has one or has started one recently.

Why? It’s simple.

Top 25 +1 methods to enhance your link building strategy

After explaining what PageRank is and finishing with the on-page optimization factors, now it’s time to move on to off-page optimization. And that’s all about links and how to “get” them.

There are many ways to plan an effective Link Strategy and in this post we will try to understand how each method works. Soon we will analyze each one individually and in depth, explaining how to use each method correctly.

The main categories of link acquisition are the following three.

Organic links are the ones we gain automatically when someone likes our content and decides to share it with others by posting it on their own site or blog,  tweeting it, leaving it as a comment etc.

Paid links are the ones we buy, not only to strengthen our  brand value and better our position in the search engines, but also to increase awareness of our products.

The final category is the mutual exchange of links between two or more sites.

To be more specific, the Top 26 Methods to get people to link to you with no particular order, are: