Link building by using Press Releases

When we are link building, we don’t just try to get more links for the heck of it. Our ultimate goal is to bring more visitors to our website. One of the best ways to get more links and visitors, is to do press releases. Press releases have been used for many years to promote services to traditional media and are still used with great effectiveness.
When a company creates a new product, it issues a press release to inform the world about it’s existence. If a journalist thinks that the product would be a good topic to report, they pick it up and write about it. When we issue a press release on the web, we’re trying to increase public awareness. Most journalists search for ideas about new articles on the internet.

How to Evaluate an in-house Project

It’s been some time since I’ve turned my back to most paid projects for others.

Why? Simple mathematics…

It’s all based on a simple equation:

X Time = Y Money

Need more Money? Then you have to spend more time!

It’s simple and sad. Sad that it took me years to understand that this business model is not good, at least not for me.

There was a time that I pushed myself to the limit just to be able to undertake more projects. Projects need more people and that means greater expenses… It’s a vicious circle that can only end if and only if you are able to position yourself at the top companies in your niche or by deciding to stop wasting your life in the process and get over it.

I did the second.

When my team and I withdrew from taking any more projects and decided that we will only do in-house work, many people came to us with ideas.