When you’re trying to evaluate how your website or blog is doing, there are several ways to put it in numbers, and actually count the success – or failure – of your online presence. I bet the first thing you think of, of course, is traffic! Page hits! That’s what everyone thinks of, actually. But anyone that has been in online business for a while will know that it’s not just huge amounts of traffic that makes a successful webpage. This is where metrics like the Alexa Traffic Rank come in.
As the Alexa.com website states, the Alexa Traffic Rank is calculated after collecting aggregated data from Alexa Toolbar users over the period of three months. The metric combines the amount of page views and user traffic. Traffic and page views are calculated per day, and then calculated from the average of these two numbers after time. The lower the number of your rank, the better… unless you go to 0, which is actually pretty awful :P
You might ask, what’s the difference between user traffic (reach) and page views? Reach is the percentage of users all over the Internet that visits your website; kind of like page hits. Page views, on the other hand, is – just like the name says – how many pages are viewed by each visitor when they come on to the page. Think of this as evaluating how “interesting” your page is; how long your readers will peruse your content and browse through your webpage. It makes sense that page views is a metric that actually counts, right? ;)
So, we’ve covered what the Alexa Rank is, and how it is calculated. But here’s what you really want to know: how can you increase the Alexa Rank of your website?
– Encourage others to use the Alexa Toolbar. Using the Alexa toolbar is the best way to increase your rank because that’s the most important method that Alexa uses to get ranking data; the behavior of users who have the toolbar installed. If you don’t want to have a whole toolbar just to check your Alexa rank frequently or check out another site’s Alexa Rank, you can install an Addon to your favorite browser and be able to do that, much easier. For Chrome users, a great plugin is SeoQuake Lite, and for Firefox, Search Status.
– Alexa has a special widget you can add on your site to prompt your users to install and use the Alexa Toolbar. Remember, the Alexa Traffic Rank is based on the browsing habits of Alexa toolbar users. So, if you add the Alexa Traffic widget to your website, you’ll theoretically boost your rank a bit by gaining at least one page hit for each user that agrees to install and use the Alexa Toolbar to use your site. I think that the widget itself plays no role in Alexa Rank increase but since it’s mentioned EVERYWHERE, I can’t exclude the possibility plus if more frequent visitors of your site, install the toolbar, it will play a significant role.
– Write content that is related to webmasters. Writing quality content for your website is just about the best thing you can do, Alexa rank or not. It’s the best, most perfect, and surefire way to ensure success for your webpage, blog, or online business. Why not tie it in with raising your Alexa rank as well? If webmasters, who most likely already use the Alexa Toolbar, like your content and become your fans, they’ll most likely link to your stuff, bringing in their own visitors to your website, and most likely users that already have the Alexa Toolbar as well. So, more quality traffic for you! No matter what your niche is, you can easily make some posts about webmasters of that niche, eg. a mommy blogger can easily make a post about how she increased her average comments / post or how she got featured in a magazine because of her blog etc.
– Make that content as interesting as possible to rake in even more page views. Just buying traffic and bringing in tons of visitors to look at your home page for a couple of seconds just once really won’t help your efforts at all, let alone increase your Alexa Rank. Just think about it for a second. You want your visitors to become involved with your online presence. You want them to read your articles, to understand your content, to buy whatever you’re selling or promoting. You want visitors to comment on your stuff, interact with your pages, and help you grow and evolve your website or blog. That’s the whole point of it! So, optimize your website, use your SEO tweaks and efforts to the max, make the best of your page’s usability and navigability and rank in those results!
– Invest in PPC and Google Adwords campaigns. This is a great way to bring in a lot of targeted traffic and get many visitors that can perhaps be interested in your site, interactive enough to raise your page views. This is quality traffic that you’ll be pulling in; the kind that will raise your Alexa ranking, since whoever comes to your website after following the search result or link they’ve clicked, really wants to visit your site because they’re interested in what you’ve got to offer!
It’s much debated whether the Alexa rank is actually worth working on, and not just some silly metric. The truth is, taking into account the metrics that the Alexa ranking is based on, lowering it (and keeping it down low) means you’re doing exactly what you need for your website to succeed: bringing lots of quality traffic to your website, and making it interesting and navigable enough for your visitors to get there and stay there. So, if you can boost something on your site, who’s to say what’s worth it and what isn’t? It’s one more way to let users know that your website is awesome!
Cool idea on writing to webmasters. Never thought of that one. We usually just write for the end customer and not the website webmaster. Good one.
Thanks, Ralph! We usually do point just to customers and don’t think about the likes of us!
Another great article about Alexa rank. But I surely will not add an Alexa toolbar on my site just to boost my site. Actually, I don’t really care about Alexa rank, I prefer writing a quality content for my site :)
Writing quality content is definitely the best way to go. It’s pretty much the whole point of having a successful website, isn’t it? :-)
Some great ideas in here, Vicky. Getting the ranking down isn’t easy, but I do agree with marketing to Webmasters, as they’re the ones who are worried about Alexa.
That’s a good point, webmasters are the ones who are worried about Alexa! The lower your rank, the more of those “good” webmasters that care about your Alexa rating – the ones that get a lot of traffic themselves – will be interested in your stuff!
My personal experience says that if your website is related to webmasters, bloggers, SEO , social media or Gadgets, then it would be easier to get better Alexa rank quickly subject to if you write quality articles on regular basis and keep your site updated. This is because most tech savvy people and webmasters have Alexa toolbar installed in their system.
Thank you Vicky. The widget I installed is the “Review” one, don’t know if that can help… I have built a custom toolbar especially for my audience, with link to download and a post to announce… I also run missions once a while on EA to push for some extra reviews… cheers :)
Thank you for the comment Des! I don’t think that adding a widget will work but if your users use Alexa, that will help tremendously! :)
Thanks for a Great article! More people are doing their websites today on their own especially by using wordpress. It’s great to see you Des Daughter here from EA since integration with social media is one of the most important things for boosting your Alexa ranking. Interact with people and make sure to register and visit the different places. Even postings like this and sharing help the traffic.
a great idea and great guide to alexa i will follow you btw please visit my blog //w w w. ecigarettegreensmoke. blogspot. com/
carrying on with your theme about writing for people most likely to have the toolbar installed, why not comment on blogs that have blog posts about Alexa ? Surely there is a good chance that they will have the toolbar installed…certainly better than even IM blogs that don’t talk about it.
Amazing addition to the post Adrian! Thank you for the comment.
It will certainly help a lot :)
Another idea is to put the Alexa bar on the computer that you use at work.
It’s one of the most important things to do, if you don’t use it, how can you expect others to?
Thank you for the comment José!
Interesting information to read that alexa widget is also play important role to improve alexa rank i think installing alexa toolbar on Internet explorer is also gives some good results.
A little more than 90 days ago my website Tigrai Online’s rank on Alexa was 560,000 sometimes even higher. I wanted to get higher ranking on Alexa, so I googled about it and I found a blog similar to this one that showed step by step instructions. I followed it and I did everything one by one, believe me, my Alexa rank kept falling and falling now my ranking is floating around 130,000. Now I am searching again if there is anything I can do more to get even lower than what my rank is now.
Tigrai Online, your site has really dropped indeed. What was the site you had used previously?
It is really a good article explaining in detail about Alexa. I already have this. It is a great way to increase your rank. I only recently got it but have already seen a lot of improvement. But I would like more. The problem is I am busy elsewhere as well so I can’t give my full time to me website. Though it is going good, I would like it to do even better.
Just try to devote Saturday or Sunday at first and see how it goes :)
Thank you for the comment :)
Great tips! Thanks. :)
Since my last comment on 25 June 2012 when http://christianstt.com was ranked above 6,000,000, I’ve implemented some steps and today the site has an Alexa ranking of 765,259. In less than a month!
Great news! Glad you took action and very happy to see great results :)
Let’s break the 100k milestone :)
thanks for the wonderful article…..learned a lot about alexa.
Glad you liked it :)
i search how i increase my website your article is useful for me thanks
Informative article going to definitely apply the above instructions on my blog as i want to really improve my Alexa ranking. Hopefully i will come back with a positive testimony.
Glad to see you taking action, please come back with numbers :)
Good job, was just looking some info on how to increase Alexa rank
Great post, but still not convinced if this is worth the effort of increasing my Alexa Page Rank. Surely writing and posting regular content is where I should be focusing my energy?
Tom you are correct. Your focus should be on regular and good content. However, must admit, it fun to present to others an excellent Alexa ranking. And it does not take much effort or distracts you from what you need to do
Both you Tom and Christian are correct :)
You should really focus on creating amazing and regular content but if it’s something that easy, it won’t hurt devoting some time to it :)
Amazing information to all. Thank you for share this information.
Great and interesting post. Thank you
Thanks for sharing this with us, i ll try to get rank in alexa by using your tips.
good article ..thanks for posting
Great article! I’ll try to do some of your tips and hope it’ll work because I’m really having a hard time increasing my alexa ranking. Thanks!
Hope you’ll have great results :)
I never knew that Alexa got their information from the Alexa toolbar… That means I could be getting a ton of views, but if nobody was using the Alexa toolbar when they viewed my site, my rating would be bad.
Exactly that :)
I’m still not convinced that Alexa is accurate enough for people to hang their hats on, but if everyone is so convinced then I’ll just have to adjust my position on it so I can compete. I guess the whole thing is just confusing for me because I don’t quite understand all this stuff?
Awesome Post . Will be adding the alexa widget on my blog :)
Glad to see you taking action, please come back with numbers :)
Thanks for the tips i have implemented some of the tips and my rank has really improved.Its a waste of money to buy fvr gigs that dont make any difference
Yeah not a fan of alexa ranking, you have analytics from google that does a better job, you have webmaster tools that does a better job. Content is king. To go for a ranking system that needs a toolbar installed, what if 95% of your readers don’t have it installed then your ranking is wrong.
And someone posted any tech savy would have the toolbar installed. What rubbish that is.
Good article but alexa ranking is not be all and end all of getting traffic to your site.
How important if we install the alexa widget on our website ? Would be significant changes if we use alexa widget ?
thanks for your great tips and advise…..
Is Alexa ranking tied in any way to google’s page rank?
No it’s not
Very good article, thanks for sharing.
HI i created so many backlink but its not updating in alexa. and is the alexa traffic rank depend on the daily unique visitor we are getting
Backlinks can take weeks to be updated. Be patient
Backlinks can take weeks to be updated. Be patient….
Generally they rank the blogs and site purely depend on the traffic and more number of backlinks. Your article is so good.
Thank you! I just claimed my site today and my goal is to get mine back down into the 100,000s! It’s tough though and a lot of hard work!
Thanks for sharing this article. It is very good. I’ve looking ways to increase my Alexa.
thanks for sharing this article, Now I know what’s about the alexa rank.
thanks for share . this article will help my website grown faster .
I installed the Alexa toolbar about a month ago and have watched my young site move from 9 million to 6 million. Still have a long way to go, but we are moving. Thank you for the tips.
good tips. thanks.
even if i write good contents , and my traffic is high but my alexa rank remains constant for more than a week …. i donno wat to do … its neither decreasing nor increasing ….
All great suggestions. Another method of improving Alexa rank is to write about the topics that people are searching Alexa for. If you have the Alexa toolbar installed then you will see current trends (similar to Google trends) if any of these fit your niche, write about them asap so that you can attract Alexa toolbar users to your site.
Hi Great Post. This will help me a lot. I and my colleagues are making a big plan for our eCommerce portal http://www.shoperskart.com. Keep Posting.
Great Post. Thanks for sharing this article.
Alexa rankings are a bit biased but still it is workinf out for me :)
I selected “Use Certified Metrics to rank my site” on my Alexa personal page and that caused my ranking to fall from around 400,000 to around 23,000,000. I have just deselect the option and I hope my ranking will be back to normal soon.
Finally some decent info on the Alexa ranking. Any correlation between alexa rank and google page rank?
I have tried all the tips and tricks but still my alexa ranking in not increasing please help me out that how exactly I can improve my ranking??? and what are the things that I should follow….?
where you at, progress will continue to be slow, just continue what you doing.
Vicky, what about keywords ? How do you use them to better Alexa ranking ? I have a real estate website http://www.landshoppe.com . It is dynamic and more database oriented. Is it mandatory to have more static pages for these rankings ?
Nice post check our mine post and tell me that is my writing skills are good or still they are bad please help me i am new to this blog world
Does this count as proper blog page which Alexa would rank ?
Alexa has ranked your page, but you need to do a facelift to increase and maintain traffic. you are in a high traffic market so you should do well
I really helpful, you help me how to increase alexa rank after for two years
amazing read. i finally got to know the trick to increase your alexa rank ;)
I really helpful, you help me how to increase alexa rank after for two Month.
very interesting and informative post. Thanks alot !
Thank you for this post. But, can you try to post something like this but not just focusing on blog but also other kind of site link web hosting ? I am really searching for topics about how to increase pagerank, alexa rank or even how to get linked by other sites. Hope you will have time to post like this
Cheers to that !
http://www.gremeir.com ( Gremeir Hosting )
To increase pagerank: Content is key, good, regular content. Also ensure that you pay attention to SEO. To increase links to other sites, look at Reddit, StumbleUpon, etc, and look at the sites your competitors are posting on.
thank you for sharing this info. i’m worried that my alexa rank is getting worst this past few days.
yes, your site is too slow. With the large increase of people accessing the web via mobile phones and tablets, a slow site is a big turn off.
Thanks for your advices. I will try it, and I hope I can get a better Page Rank as soon as possible. Take an effort more and more. Have a nice days… ^_^
Great tips! Hope these tips will help me on boosting my blog’s Alexa Rank!
Thanks for sharing some steps on how to improve one’s alexa ranking. I agree with you that quality content can help bring more visitors to one’s site and therefore, helps improve one’s alexa ranking.
wow good article for alexa Rank.
It so helpfull for my website.
good article thanks for your share and It so helpfull for my website
Cool idea on improving Alexa ranks for your website. what webmasters need to do is to implement the mentioned strategies. Alexa is showing the ranks as per their algorithm, and the algorithm is all about the traffic coming and the users behavior to your website.
One thing from my side – never thought that checking Alexa again again will convert in improvement, what you need to do to broadcast Alexa link of your website, so that it can be clicked by number of person and ask them to write a review also.
It seems so me that alexa ranking might be more useful for tech blogs, what do you think? My site is an educational database and I don’t think it’s appropriate to ask people to download alexa for their tool bar, to ask them to write a review, or to even have the widget… I don’t know- I feel like I just need to keep producing good quality content…
It seems so me that alexa ranking might be more useful for tech blogs, what do you think?
in my experience: you can increase your alexa rank by posting your articles in other social websites like twitter, Digg and etc.
reddit and digg should help as long as your articles get some traction
I am a webmaster and I have been using different techniques to improve Alexa ranking of my websites. After reading this blog, I must say that this guy has written some really good technique to increase Alexa rank. However, these techniques are relatively very slow in making Alexa rank improvement. Since I wanted to increase my website Alexa ranking quickly, so I used different paid services too. Among them I like services of following site the most:-
I will recommend this to all who want to improve their website Alexa ranking quickly.
Thanks for the article so i can get working on increasing my Alexa ranking, it really helps.
Through this blog I know about alexa widgets. I have created widgets for saraswati website and updated – http://outsourcingandwebdevelopment.blogspot.in/. it works perfectly.
nice post……. works
Nice post, my Alexa Rank seems to be getting better, just worried that it will be short lived.
I want to ask, I usually create a new site, in a matter of days Alexa ranking has emerged. But this time I’ve built it almost 2 months, but my Alexa rank is still not appearing. Please enlightenment, Thanks.
Does that alexa issue signifies anything atol. Thanks
really good points. Thanks!
Some people are still reading too much into alexa.. the alexa ranking has little genuine value, but it does give your site a boost when others look up your ranking
Well said ! Actually people are more curious to know the site ranking and only option is Alexa. But as you said it is not helping your site to get visitors.
You said it right, but vicky for mental satisfaction I am always want to see my Alexa ranking growing.
Your Alexa rating is still relevant to you because it appears to be a factor in your page rank at Google. Generally, anything that is important to Google is important to me, because I wanted to learn how to make the site an excellent source of traffic for me. And it worked
Amazing tips. I like this post. Great blog.
Why you didn’t mention the role of backlinks . i think it can playing an vital roll .
I have make some work in the alexa like register and have the code. But not reduse like i expected.
vuon tren mai
Now I know where I have been making mistakes all this while.
Thanks for sharing this with us, am glad I came across it!
Than kyou for the comment :)
Optimize your site using all technique including submission to articles sites, press release sites, classifieds, social bookmarking etc. When you get position in Google, it will automatically sends you traffic. After getting traffic your Alexa ranks starts increasing.
thanks for the post, with so many websites it´s hard to make your way up, but let´s see what we can do :)
Cheers for trying!
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For those who are crazy about tracking their Alexa Rankings, I have recently launched a service to maintain Alexa Rank History.
Have a look here – http://www.siterankhistory.com
Alexa maintains rank history for sites with rank lower than 100,000 only. Hence the new service.
Disclaimer : I own the service.
I just started my blog few weeks ago and found this article, very good tips.. I really appreciate it..
Thanx :) 4 the gr8 post, You Have shown me how to get alexa traffic rank,and you have taught a lesson for all the bloggers that paid traffic just give the rank,but normal traffic gifts us more involved friends :)
You smashed it with a good write-up with a lot of excellent information
Howdy! Quick question that’s completely off topic. Do you know how to make your site mobile friendly? My site looks weird when browsing from my iphone. I’m trying to find a theme or plugin that might be able to fix
this issue. If you have any recommendations, please share.
Awesome tips — it’s great to be reminded of basic but powerful techniques like the toolbar and commenting. I don’t comment enough for sure… Thanks for the reminder!
Hi Vicky, great post on the workings of Alexa.
I googled it and headed over here. It’s my first time on your site.