How to lower your AdWords Campaign Keywords’ average Cost Per Click rate
AdWords is such a sophisticated platform, that in order to fully understand it and be able to use it effectively, you’ll not only have to read up about it, but also have a good hands-on experience. It’s that complicated because there are numerous targeting options and because they have many system rules for pricing and ranking the ads.
Google takes many factors into consideration and combines them into one score, the Quality Score: each keyword we target gets one. We eventually want most of our main keywords to reach a Quality Score of 10 in order for us to have great exposure. At the same time, we will be able to get more quality visitors on our website at the least possible expense.
There are many things we can do to decrease the cost per click, so let’s get started! Read more…
How to use Long Tail Keywords to your advantage
When you create your web site, you’re faced with the following task: Choosing what keywords best describe your website and picking the best title and keywords for the main page, category pages and content pages.
This might seem a mundane task but in the long run, it’s really worth it. Being able to tell the search engines what each page on your website is about will help you a lot in your rankings.
You’re not going to use keywords only when you are trying to build a better ranking for your website, but also when you drive traffic with AdWords, and any other PayPerClick services.
Keyword selection is and should be Read more…
Don’t Start Your SEO Campaign Before Testing With an AdWords Campaign First!
There are many ways to promote a web property, both paid and free. If your website is not just a hobby but you want to make it a business, you will have to use most of them. One of the most popular methods of bringing visitors to your website is Search Engine Optimization. SEO is an amazing way to increase your site’s traffic because if you manage to achieve a good position in Google Search for your main keywords, you will have constant traffic for quite some time and that traffic will be free. Of course, since many are trying to optimize their pages and gather links for them to appear on the first page of search results, it requires a lot of effort in order to rank against your competition. Read more…
Is it worth starting an AdWords campaign for your website?
Long-gone are the times of the popular saying “build it and they will come” – it used to be the norm for websites. That being said, website owners now have numerous methods they can use to promote their websites including (but not limited to) SEO, Pay Per Click, Social Media and other methods.
When it comes to Pay Per Click (placing ads on other websites and paying only for visitors that click the ad and visit your website), Google AdWords is king. Don’t get me wrong, when testing Pay Per Click, you should always use more than one method. The reasoning behind it is simple: Read more…
Experiencing an increase in traffic at your web site? Here’s what to do next
All of us who have a website, whether personal or professional, want to see it receiving more and more visitors. In the beginning, we can’t expect too many visits to our website unless we heavily promote it. Rule of thumb says that to go into heavy promotion for a web property, first you should first have a business model or a monetization plan. There’s no point in spending money on something when you don’t have a way of getting something back. Your goal should be to get a percentage of what you spend, as earnings.
In the beginning when we’re trying to figure out what our website will actually be like, what services we will offer etc, it’s likely we’re not going to get a lot of traffic. Read more…
Link building by using Press Releases
When we are link building, we don’t just try to get more links for the heck of it. Our ultimate goal is to bring more visitors to our website. One of the best ways to get more links and visitors, is to do press releases. Press releases have been used for many years to promote services to traditional media and are still used with great effectiveness.
When a company creates a new product, it issues a press release to inform the world about it’s existence. If a journalist thinks that the product would be a good topic to report, they pick it up and write about it. When we issue a press release on the web, we’re trying to increase public awareness. Most journalists search for ideas about new articles on the internet.
How to Evaluate an in-house Project
It’s been some time since I’ve turned my back to most paid projects for others.
Why? Simple mathematics…
It’s all based on a simple equation:
X Time = Y Money
Need more Money? Then you have to spend more time!
It’s simple and sad. Sad that it took me years to understand that this business model is not good, at least not for me.
There was a time that I pushed myself to the limit just to be able to undertake more projects. Projects need more people and that means greater expenses… It’s a vicious circle that can only end if and only if you are able to position yourself at the top companies in your niche or by deciding to stop wasting your life in the process and get over it.
I did the second.
When my team and I withdrew from taking any more projects and decided that we will only do in-house work, many people came to us with ideas.
