Internet Marketing

Don’t Start Your SEO Campaign Before Testing With an AdWords Campaign First!

first start an AdWords campaign and then your seo campaign

There are many ways to promote a web property, both paid and free. If your website is not just a hobby but you want to make it a business, you will have to use most of them. One of the most popular methods of bringing visitors to your website is Search Engine Optimization. SEO is an amazing way to increase your site’s traffic because if you manage to achieve a good position in Google Search for your main keywords, you will have constant traffic for quite some time and that traffic will be free. Of course, since many are trying to optimize their pages and gather links for them to appear on the first page of search results, it requires a lot of effort in order to rank against your competition.

So getting to the point of this post, if it is worth starting an AdWords campaign for your website, it’s much better to first create the campaign and then see how well you convert. Afterwards, having the experience of a good number of visits, you are able to see if it is worth promoting your site with any other methods like SEO.

It will save you hundreds of hours of article writing, link gathering and promotion (to say the least) and if you value your time, AdWords is the first thing you should do in order to test the waters and see if you have a profitable idea, or if you still need a lot of tweaks in order to start promoting it organically.

Last but not least, to test if your site converts well, you will have to have a good amount of visits. With SEO, this will take quite some time to reach a good position with your main keywords and therefore start getting a considerable amount of visits per day.

So if you’ve read the previous article and see that an Adwords campaign is fit for your website, roll up your sleeves and get it started!

In the articles to come, we will create a step-by-step AdWords Campaign so you will be able to understand exactly what is needed in order for your next campaign to become cheap and effective, so stay tuned! Don’t forget to mail me in advance about any specific problems you already have with your campaigns so I can incorporate the solutions into the posts to come, making them better and helping you at the same time!


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  • Wow, this makes a lot of sense. I actually agree- it would allow you to check whether your website is visually appealing, content-stimulating, exciting enough to draw customers in. If not, you’d probably need to go back to basics and do some web redesign before moving forward with SEO.

    • Exactly that! It will help you save many hours on guesswork and trying different things without being able to be sure what works and what is just pure luck. Thank you very much for commenting.

  • Great article! I think it is also important to mention that you can find out valuable insight from the ppc campaign which you can use as a basis for the SEO campaign. So in short, you might want to organically target your top converting ppc keywords. That way you won’t waste time going after keywords that won’t really convert.

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