After the Meta Elements article about the on-page optimization factors, here comes the most important factor. The actual content of the page.
Generally speaking, writing content is the hardest part on the website creation check-list. But then again, it’s the most important.
Since we’re in the SEO field, I just want to say one thing. No matter how good your On-Page Factors are, if your content is not of high quality, then your overall SEO efforts will not blossom.
To further explain myself and avoid misunderstandings, let’s take a look at case study scenario.
Page One is highly optimized and with an article written the way the search engines want it. Page Two has a valuable article but no title, meta description or keywords.
The second article will get a lot of social attention. Many people will mention it and, in most cases, it will gather many more links back to it. The links will give it value and so it will rank better than article number one.
I’m not implying that writing for the search engines is worthless, but i do want to emphasize that you most valuable asset is your reader. If you mention your article’s main keywords say, four times, what will happen to your rankings if something changes, like the search engine ranking algorithm? Your best bet is to write for your readers and then the search engines.
Try to use your main keywords more than once in your copy but don’t overdo it. Keep it natural and that will be enough for the search engines too.
Rule of thumb: Once you’re finished the tedious job of writing an article, consider this: Do you feel like reading it? If yes, then it’s perfect and doesn’t need any changes. Add your title, description and keywords and post it. After all, if you try to rewrite an article to make it better for the search engines, chances are you’ll mess it up, plus that time could be better spent on writing a whole new one.
Just think about it.