How often should I post?

Posted by Angel in Decisions on May 6, 2010 | no responses

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posting frequency One of the starting decisions you will have to make when starting your own website or blog, is the frequency of posting. It’s so important that I am devoting a whole article to it.

I don’t want to scare you but it’s quite hard to decide on how often you will post. Your long-term goal is to gain frequent and regular visitors, therefore posting should be frequent and consistent.

While your website “ages”, people are getting used to your posting schedules and know when to visit your page to read any new article you post. Think of it as a newspaper. If you went to the mini-market to buy one and you find out that it’s not printed today, you’ll think that something strange has happened. Next time it is not be available you will get frustrated, and if it happens again, then the habit will diminish and you will loose interest in that particular newspaper.

On the contrary, when I wake up in the morning, I like to make a coffee and then visit the blogs and websites i love, to see if they have posted anything new. If they have, that’s good because it keeps me interested, it keeps me reading and it makes me want to visit them again.

I am not implying that you should publish a post a day, but as often as you can will definitely be beneficial.. It might be one post every other day, or even one per week, but you have to keep that “rule”. It’s not my intention to make you anxious about posting. Worrying too much about punctual posting can cause bigger problems. It could turn your blog or site into “work” and your next article into an “obligation”, and this is supposed to be something you love doing, not a job. It’s better to post when you can(like I do for the moment) instead of stressing about post frequency.

You don’t have to take an oath when starting your blog. Try posting once a week or so and if you can keep that up, then you can increase your frequency according to your own schedule and capabilities. Increasing post frequency is good, it’s just the opposite that is bad. After all, the more posts your site has, the better the chances of new visitors finding you

add new posts automatically - auto publishing One great trick i have used on many of my blogs is auto publishing. I can’t stress enough how useful this feature is. When you have already posted an article and have one more ready, you can schedule it to be posted automatically whenever you want. You don’t even have to be online or awake to publish it! One of the benefits of the Internet Marketing Lifestyle is that you can schedule your work to be published whenever you want.