When we start creating a website, it’s a common practice that we immediately start with the creation, template, plug-in selection etc..
What we almost always forget is to plan our site’s structure.
From the image above, we can see an ideal structure for a website. To explain myself better, we have to analyze some of Google’s rules and best practices.
Internet marketing is getting huge attention and many people every day start learning more and more about it.
The reasoning behind it is very simple and at the same time very powerful.
By living the internet marketing “lifestyle” you are able to:
That four points are my mantra and I will always try live by those rules as far as my career is concerned.
Don’t get me wrong, i am not “dreaming” of doing nothing and getting paid. You might think that that’s the case if you combine all the four elements together but:
It’s been some time since I’ve turned my back to most paid projects for others.
Why? Simple mathematics…
It’s all based on a simple equation:
X Time = Y Money
Need more Money? Then you have to spend more time!
It’s simple and sad. Sad that it took me years to understand that this business model is not good, at least not for me.
There was a time that I pushed myself to the limit just to be able to undertake more projects. Projects need more people and that means greater expenses… It’s a vicious circle that can only end if and only if you are able to position yourself at the top companies in your niche or by deciding to stop wasting your life in the process and get over it.
I did the second.
When my team and I withdrew from taking any more projects and decided that we will only do in-house work, many people came to us with ideas.
On page optimization factors series continues and now’s the time to cover up some more advanced stuff.
Cloaking is the method that some webmasters use to alter what the search engines see and make it different than what really exists on a web page. Cloaking was used much more in the past and is part of black-hat SEO methods(black-hat are the methods that are not in compliance with the Search Engine’s rules and their aim is to trick them and gain better ranking without much effort.).
From the point I see it black hat seems cool. You can get better rankings much faster and without much effort. But in the end you will get caught. If you’re trying to build a business out of your site, don’t try to trick the engines, people behind them work day and night to ensure that they’ll be one step ahead of you
After all you are creating a web site and want it’s reputation in the search engines to last for the years to come.
Moving on to the third post about on-page factors, there’s one thing we haven’t yet covered: Images.
Images are one of the most essential parts of your content and on-page optimization factors. Content is king and I am not going to deny that, but the combination of content and images is killer. An image will grab the attention of users when they enter your site. It’s the quickest and easiest way to illustrate the nature of your post and what you’re going to be talking about.
Believe it or not, posts that also contain images get more votes in social networks, therefore more visitors and links.